TRACI TOGUCHI: MarketingStrategist

• Marketing & Public Relations Manager (including Online Presence/Social Media) – Plans, coordinates, manages and executes vision/goals, concept, strategies, timeline, logistics, staffing, etc. Strategic assessment and planning in aspects including determining target/existing markets, and most effective and efficient methods of reach; determining and obtaining revenue goals with existing and ideal targeted budgets. Strategic planning for launch, reinforcement and expansion of brand through Websites; Internet, Print, TV, Radio Media; Blogs; Newsletters. Writing, layout and creation of materials through the dissemination process.

• Event & Project Coordination Manager - Strategic goal planning for launch, reinforcement, and expansion of brand through events including promotional and publicity campaigns, establishing desired event presence, and internal and external branding projects. Drafts and edits correspondence; communicates with management, executives, board members, employees, vendors, clients, etc. Creates and maintains databases; mail merges/mass mailings (hard copy and electronic). Records and distributes meeting minutes. Creates and maintains spreadsheets for budget and other data. Staff training and management of team members. Brainstorming process through Back & Front-of-House Production and finished product/execution/distribution


SERVICES INCLUDE:

Strategy - Plans, coordinates, manages, implements vision/goals, concept, timeline, budgets, logistics, staffing, etc.

Budgets - Creates budgets, researches, monitors; Creates, updates, maintains reports and files

Research - Relevant markets, competition, budgets, pricing

Correspondence - Consults and communicates with management, executives, board members, employees, vendors, clients, etc.

Program - Researches, creates, coordinates, implements content/theme, logistics and flow of agenda/program; Writes and edits scripts; Creates content & graphics for PowerPoint presentations

Promotions - Researches, creates, coordinates and implements strategy and campaign

Materials & Mailings - Creates content and layout design, mass mailings (database work, distribution) and invitations, announcements, flyers, order forms, etc. (electronic & hard copy)

Public Relations - Writes, submits to all media mediums, follows up on press releases; Researches, writes, edits, creates promotional materials; Coordinates media interviews and public appearances; Researches and writes scripts; Interviews with media as spokesperson; Makes presentations, hosts promotions

Procedures - Creates (and implements when applicable) procedures, rules/guidelines

Staffing & Management - Creates job descriptions and procedures, hires, screens, trains and manages staff and volunteers

Administrative Work - IRL (In Real Life) and Virtual administrative work



CLIENTS INCLUDE:

Central Pacific Bank
FireWater Events
Hart & Huntington Hawaii
Honolulu Festival
Iwo Jima, Inc.
James Bradley Peace Foundation
Rotary Club of Honolulu
Seventh Wave Productions
State of Hawaii
U.S. Naval Academy Alumni Association



COMPUTER SKILLS, APPLICATIONS & CERTIFICATIONS
75 wpm
Mac & PC Platforms
Microsoft Office (Word, Excel, PowerPoint); WordPerfect
Adobe Creative Suite (Photoshop, InDesign, Dreamweaver)
Quicken; Email (Outlook, Entourage, Webmail); Smartphones
Web Designer & Administration Certification (Highest Honors), Heald Business College, Honolulu, HI
Internet Web Professional, CIW Certified



REFERENCES
Available upon request


You may email inquiries to TraciToguchiInc@TraciToguchi.com